In an article for BTR, Synacor‘s Greg Borowski, spells out some of the key performance indicators for small multi-channel video programming distributors (MVPD) to make the successful leap to over the top (OTT) service provider.
delivering OTT today means managing multi-screen workflows with DRM, ad insertion, integrations with a wide array of measurement and analytics providers, complex business rules dictated in streaming agreements, and solving authentication concerns.
The challenge of advertising is nothing new. Back in March, Andre Swanston, the CEO of OTT ad-tech firm Tru Optik spoke to Beet.tv about that same topic. View On: