What Keeps Small MVPDs From Streaming Video? < Analytics | Broadband Technology Report

In an article for BTR, Synacor‘s Greg Borowski, spells out some of the key performance indicators for small multi-channel video programming distributors (MVPD) to make the successful leap to over the top (OTT) service provider.

delivering OTT today means managing multi-screen workflows with DRM, ad insertion, integrations with a wide array of measurement and analytics providers, complex business rules dictated in streaming agreements, and solving authentication concerns.

Source: Why Aren’t More Small Operators Streaming Video? – Broadband Technology Report

The challenge of advertising is nothing new.  Back in March, Andre Swanston, the CEO of OTT ad-tech firm Tru Optik spoke to Beet.tv about that same topic.  View On:

 

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